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Media

Talking to Strangers From All Over The World

by Elena on February 23, 2010

Too scared to try the Chatroulette site on my own, I enlisted the company of my cousin to test out the site that everyone was talking about last week. We were aware of what to expect after reading our fair share of first hand accounts. Although Nick Bilton from the New York Times is correct in his assessment:

Nothing can really prepare you for the latest online phenomenon, Chatroulette.

…not even knowing what to expect. You can talk to lots of people, but you don’t form any sort of real connection. Anyone who hypothesizes otherwise really misunderstands the website. It is a place for the curious, the lonely, and mostly the mischievous, like us, looking to stir up some trouble and a few laughs. Will it change our world? No… but it definitely created a surreal one.

Image via: NY Mag

The Creepy
The first time you see someone expose their manhood to you, it will be traumatizing. It doesn’t matter if someone at New York Magazine gave you fair warning. Soon you start to appreciate the people who ask you in advance if they can show you what’s in their pants. At least they give you the chance to say no thank you. This naked trend makes the amount of children we saw on the site an even more disturbing trend. These children are seeing the same images we are seeing, and at their age shouldn’t they be outside playing, not watching some loser show his goods?

The Curious
If you take out the large amount of flashers on Chatroulette, what you are left with is a large amount of curious people. For the first 20 or so people we saw on Chatroulette, we “nexted” quickly and nervously, mostly because it is strange talking to complete strangers. What do you say to that new face staring back at you? It’s easier to press NEXT. Add the anxiety that you don’t know who is going to pop up after you hit NEXT, it is safer to keep your finger on that NEXT button. Sometimes you find yourself nexting others so they won’t get the pleasure of nexting you first. Take that complete stranger! I nexted you first. A lot of the time we came across people who looked like they didn’t know what they were doing, like us, and were checking the site out for the first time.

The Funny
After we turned off our computer and went out for a typical Saturday night, we returned home with some liquid courage and an extra partner in crime. As it turns out, this website is very much like the bar we just visited, except for the fact that you are forced to make awkward conversation with your neighbor at the bar instead of avoiding eye contact and shifting your body language. This forced interaction makes for some funny encounters like we had with our favorite French guy in Nice. We spoke to him for about a 1/2 hour (very long for Chatroulette), connecting in the same way that tipsy strangers connect at a bar. Suddenly you are best friends! It was 9am in Nice and he had just gotten back from a party; it was 3 am in the States and we had just gotten back from a bar and some tacos. He sat back in his recliner wearing a suit, red tie, and a huge, goofy smile ready to talk, in a thick French accent, to his new stranger pals on Chatroulette.

The Friendly
There are some nice people on here, believe it or not. I was happy when we stumbled across a guy in Tunis, mostly because I was able to practice my French with him. We danced with some people and often gave friendly waves to others who didn’t really have much to say. Another guy, who was unsurprisingly French (they were the most open to talk to other males, without any sexual undertones) played some tunes for us on his guitar. Since there are a lot of people who are curious about the site, not everyone is going to be a sick bastard. It’s like talking to a penpal whom you’ve never met in person. You have to think of generic ways to talk to someone will never meet again, although we did see some of the same people twice (despite the thousands of users). We also came across a few parties and chugged a beer (I chugged a can of seltzer water) with a guy from somewhere in the Southern US.

Will It Change Social Media?
Some people are touting that this site is not a true social network site because you can’t form real connections. I see their point, but I would argue that there are some interesting outcomes of interacting with people in a way that isn’t possible in real life. Sure you could approach anonymous strangers in a park or bus, but chances are your efforts wouldn’t bode too well. The one main difference between Chatroulette and other social networking sites is that you have no firm connection between people. You can’t “friend” anyone or “like” or “dislike” anything. Once you hit the next button the interaction is lost. It is also an open haven for everything, which includes the crazy. There is no way to police the content.

Sure it freaks me out a little that so many social connections are being made online, but that doesn’t take away the relevance to what it means to social interaction and the marketing world.

Naturally the interaction we had with a drunk guy from France will not change social media, however the option of face-to-face video chatting can. It can open up lots of doors, (yes many of them will be problematic and creepy) as well as new ways for people and companies to interact. Is it the type of site you check everyday like Facebook? Most definitely not. Will companies eventually find a way to cash in with this sort of instant interaction? My guess is yes.

Our Conclusions About Chatroulette.

Women will get fewer “nexts” than men, mostly because of the large number of men on the site.
Most men will next other men.
Men from outside the USA are more likely to stop and speak to other men. It seemed that American guys would next another guy in a matter of seconds, but the French, Chinese, and Turks were much more willing to say hello.
A large majority of people on the site want to expose themselves or want you to expose yourself. Be prepared to be shocked.
Your surroundings tell a lot about what you are looking for. If you are in a well lit room with others it sends a much different message than lying in bed with the lights off.
The Chinese love to wave hello!
Participating with a buddy is much easier than going on the site solo. Also much less creepy.

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Beyond The Hype: Can Technology Save The Day?

by Elena on January 27, 2010

Lately I’ve been spending lots of time reading and writing about the changing media landscape. My nerdy inclinations find the topic endlessly fascinating, and I’m not the only one. Everyone is talking about the future of publishing, and hypothesizing how things will change.

This past weekend I wrote a post about the New York Times’ plan to start charging its readers. Because online news sites have been providing free content for years now there isn’t a sufficient revenue stream to sustain company costs. Needless to say, social networking, blogs, microblogs, and the digital lifestyle has all led to the decline in print news, but what can we expect in the future?

Some believe the future lies in distribution. Today Steve Jobs revealed the name of the Apple tablet that everyone has been buzzing about. The iPad is a device somewhere in between a smart phone and a laptop. It has a battery life of 10 hours, much longer than most netbooks, even my little powerful one sitting atop my desk. Without belaboring the discussion about the iPad , I’ll leave that for the tech whizzes that know what they are talking about, I wanted to discuss the ways new technology is expected to change the distribution of media.

Many are wondering if this little expensive device can save the publishing industry. The New York Times has already signed on, as well as other publishers, without really knowing what to expect from this 10 inch iPad, but hoping that it will provide some sort of additional revenue. Many compare the struggling publishing world to the struggling music industry and the problems it faced years ago. One can argue that iTunes vastly affected the way people obtain music, but to say that it saved the music industry would be an exaggeration.

One important distinction we have to make is the difference between the art and distribution. Creating music is an art (let’s forget about lipsynching and autotune for a second and focus on real music). Apple did not reinvent the music scene, but they made it possible for someone to make money off of it (whether or not it benefits Apple more than the music industry or the artists is another discussion).

Just like making music is an art, writing is a craft that one can learn. Not Apple nor Amazon, nor any other tech company, can reinvent the medium itself. What they can do however, is innovate the way we receive media. There are endless options to chose from, which is why big companies are starting to get anxious. Despite the vast choices, however, people will continue to have opinions and will buy and use products they deem worthy and of value, remarkable products that Seth Godin describes. People who value high quality journalism will pay the price to get it, but there will be some growing pains to get there. As media changes, as well as the marketplace, consumers are looking for something more than a mediocre fix and that is where the art comes in. Just like artists in the music industry are starting to think of innovative ways to distribute and make a living from their craft, writers and publishers will do the same. No matter if I read the morning news on my computer, a newpaper, or my fancy new Apple iPad, I will be reading content written by a person, a journalist, a freelancer, or a blogger. What I hold in my hands won’t change that.

Image via: James Jordan

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Will You Pay for Your News? The New York Times Is Counting on It

by Elena on January 23, 2010

We are a spoiled bunch. With just the punch of the enter button on your keyboard you are seconds away from the answer to any question you may have. How much does it cost to buy a condo in Long Island City? How many calories are in kumquats? What the heck is ROI? Online users are accustomed to unlimited access to free information on the web. With social networking sites like Twitter, it is possible to get updates on the latest news events, in 140 characters or less. This is a small part of the reason why the New York Times’ new business plan is causing such a stir. The New York Times plans to charge its most loyal readers, readers who will not doubt go over the set amount of free articles each month. Don’t worry just yet; the plan won’t kick in until 2011.

From a purely business standpoint it makes sense that a newspaper of the Times’ size would charge people to read its content, but as we know, the online world works differently than the print world. If you want the print version sent to your door everyday, you expect to pay for it; however if you want to read the online version every morning before you check your email, you expect it to be free. I mean why not? Most everything else is free online.

The prevalent business model for online media has generally been to offer free content to readers and to rely on advertising dollars in order to stay afloat. This has put some strain on well-established and new publications alike. Staff writers get cut and freelance writers make less money, hence the reason most writers are turning to unconventional methods to support themselves. There is no doubt that media is changing, as it has many times before, people just have to figure out a way to change with it. The question is, how do we do it?

While publications are suffering in general, The New York Times is of course very different than your small local paper or your daily blog reads. It is much more costly to run such a huge operation, with reporters all over the world, as well as writers, editors, line editors, deliverymen, and distributors. As Craig Moffett of Bernstein Research states, Google ads can’t pay for everything:

The notion that the enormous cost of real news-gathering might be supported by the ad load of display advertising down the side of the page, or by the revenue share from having a Google search box in the corner of the page, or even by a 15-second teaser from Geico prior to a news clip, is idiotic on its face.

He is right. It is crazy to think that the high cost of maintaining such an operation can be covered by advertising, and if it can’t, how else can it support its daily operation? David Firestone, a deputy national news editor elaborates this point. “As painful as it will be at the beginning, we have to get rid of the notion that high-quality news comes free.”

The New York Times is worried about many things. Their biggest worry is simply whether or not people are willing to pay for their news. The changes won’t affect the occasional reader who stumbles upon an article after searching Google News, but rather the avid readers of the Times who return day after day. Will these readers turn their back on the publication? Another worry is of course ad dollars. If the paper loses some of its audience, it will inevitably lose some advertising dollars. It is risky, but with revenues down, they have to do something.

Some publications have found success in charging their readers. Cook’s Illustrated charges its readers for unlimited access to their database of recipes. If you check out their website you will notice something very strange. There is absolutely no outside advertising, yet they were able to grow 30% in 2008. This strategy works well for niche markets, but the Times is not for a niche market with its breadth of topics and news stories. The Times will have to find a balance between subscribers and advertising.

Now this begs the question, would you pay for high quality news or other high profile news sources like the New York Times? Sure people may say that they will pay, but when the time comes will they really pay up, or will they be looking elsewhere to get their news fix? Other papers currently use the paywall method, such as the Wall Street Journal and Newsday. The Times has tried to charge its online readers in the past, without much success. From 2005 to 2007 the newspaper started TimesSelect which charged for its editorials and columns. Columnists such as Maureen Dowd and Tom Friedman began to complain about their drop in readership. Friedman noted that reader’s abroad, in particular readers from China and India, stopped reading his content because it became too expensive, especially for a country where $50 is a huge investment.

On a personal level I can relate to both sides of the argument. Out of pure selfishness, I understand the draw of free content. Times are rough and I want as much free information as the next guy. As a writer who has been in contact with many publications that are having a hard time paying its contributors, I understand the importance of paying for high quality content. I also believe that if a product is remarkable, then people will pay for it. You may lose some consumers here and there, but it seems absurd to continue offering free products forever.

One thing that is certain in our information saturated world, industries are changing and little good has come from freaking out. The music industry didn’t gain much from trying to sue every person that downloaded music illegally, and while it’s true that the music industry is struggling, products such as iTunes and Pandora has managed to keep people paying for their music. We can stream free movies online, but that hasn’t stopped people from going to see movies on the big screen (Avatar already topped 500 million in the US). Late night television has suffered in the ratings (such as Conan) because of its ever fickle audience; however other shows (even some non reality shows) have managed to gain large popularity by breaking the mold, such as Fox’s Glee. What companies need to do is figure out new ways to reach consumers and hold their attention, which may be easier said than done, what with all the options we have to chose from. Despite the blogs and new sites popping up, there is still space for a respected and high quality news outlet like the Times, where reporters are at the scene and are expected to exemplify a certain quality of excellence, even though they too make mistakes. I don’t see this type of reporting changing anytime soon.

Image via: paalia

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Do What You Want Now

by Elena on December 11, 2009

Something one of my professors told a class of mine really stuck with me throughout the years. It was a class on television and media, and although the exact details on the curriculum are fuzzy, his words are very clear.

He knew that there were a lot of aspiring writers, producers, directors, and creatives in the lecture hall, currently vying for intern positions at big media companies throughout New York City. He also knew we were all anxious to work long hours, mostly for free, performing menial tasks just to get our foot in the door. He told us of the importance of gaining personal experience by ‘being in the game’ but he also told us how easy it was to get stuck and lose focus on what we really wanted.

“If you want to be a film maker, make a movie.” He said. “Stop getting all those people their coffee and pick up a camera.”

Getting someone their coffee most certainly won’t make you a director, accomplished producer, or whatever else you set your heart on. The key is to distinguish between what pays your bills and what helps accomplish your goals. If making that coffee gets you in contact with the right people that’s great, but don’t wait to start doing what you love until after your big break. You might be waiting a long time.

The fact of the matter is, bills need to be paid and food needs to be put on the table, which is why so many artists and entrepreneurs pursue their true passions on the side, until they can do it for a living. In my past post about Carr’s NY Times article, I discussed the ways people in publishing are taking matters into their own hands. Laryssa at Comma ‘N Sentence recently wrote about the ways she is handling the new media landscape by creating her own endeavors along the way. The message is to simply do what you want now and not to wait for anyone. If you want to direct movies, pick up a camera and start filming your own. Start writing, taking pictures, making clothes, creating a business, cooking, or teaching, Whatever it is you want, start doing it now.

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Is Travel Good For Business?

by Elena on December 7, 2009

While reading the innovation article that inspired the majority of my posts last week, I started to think about the connection between travel and growth in business. It seems inevitable especially in our ever globalized business market. Based on the findings in the innovator study, managers who have been on assignment abroad show about 7% higher market performance when they become CEOs, compared to the CEOs without the international experience.

One of the most powerful experiments innovators can engage in is living and working overseas. Our research revealed that the more countries a person lived in, the more likely he or she is to leverage that experience to deliver innovative products, processes, or business.

I am not a CEO of a major company and I cannot personally recount the truth of these statistics; however I do feel that they are reflective of the benefits of travel. There are plenty of people who tell how travel has affected their lives. There are thousands more people who, despite short vacation time in the US, are dreaming about their next vacation. To some, travel is merely an escape from the rat race, but maybe it can be much more.

Rick Steves argues in his book Travel as a Political Act that travel can help us form our political opinion. By experiencing the way other countries are run firsthand, we can eliminate past prejudices, assumptions, and fears. We can even start to reshape opinions about our own countries. In regards to business, this awareness can reshape the views of a company, as well as the assumptions of the way companies should be run.

Travel can help your professional career in many ways. There is a reason many reporters and researchers go ‘in the field.’ There is invaluable information outside of your cubicle. In this age, where the consumer has loads of products to choose from and thousands of outlets in which they get their information, it is much harder to get your customers to listen. Marketers need to find innovative and unconventional ways to run successful campaigns. Of course traditional advertising can be clever and effective (think of Geico’s ‘Somebody’s Watching Me’) but just because people remember that Maxwell’s is ‘good to the last drop’ or the McDonald’s catchphrase ‘I’m lovin it,’ doesn’t mean that they will drink Maxwell coffee or eat McDonald burgers.

Not everyone can live by gallivanting outside of the office forever, but when you get the chance it will create lots of opportunities that can spark new ideas and revitalize your career.

Image via: antwerpenR

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Use Innovative Strategies To Do What You Want In Life

by Elena on December 4, 2009

It is impossible to judge who has the best job or lifestyle, since everyone has different aspirations and ideals. Some celebrities gripe about the pitfalls of fame; yet there are many more people searching for their 15 minutes. Not everyone will become the next creator of a popular social networking site, nor does everyone want to be.

Yesterday I wrote a post about the qualities of an innovator and the process they use to create something new; however that need not be your goal. There are many other ways to use the qualities of innovation. If you want to change your lifestyle, by working from home, starting your own company, or traveling more often, it is possible. There will always be constraints, but sometimes constraints garner creativity and dedication. I realize that as a woman in my twenties, I don’t have the responsibilities of a family or a mortgage. It would be naive of me to assume that it is just as easy for everyone, however it is not impossible to make changes little by little.

Travel is something I consider to be a very important part of my life. If travel and working for yourself is something you are passionate about, you can start off by trying these strategies:

Use Past Experience: Many people who love travel find ways to travel so despite having a job. Alan from The 9 to 5 Alternative works as a surveyor for an information services company. He is able to travel the world as he gathers cost-of-living data for his company. Jobs like his allow for lots of travel. If you would like to quit your 9-5 someday, you can start save up money now, until you are ready to start your new endeavors. I used to work in media and now have ventured into the world of online/new media. Things I’ve done in the past help me to move forward with what I’m doing now.

Do Your Research: Before you make any big life decision you should be asking a lot of questions. You need to do your research and make sure you are making the right moves. Granted you don’t want to worry needlessly, and being prepared will take away some of that worry. You also need to figure out your expenses and income, and if you have enough saved to make a transition.

Learn From Others: You can learn so much from watching others doing what you would like to do. I have been inspired by so many people, and I continue to learn from them every day. If you are considering life on the road you should check out others who are already living the life you desire. Some of my favorite examples of people who have successfully accomplished introducing travel into their lives are Christine Gilbert at Almost Fearless, Chris Guillebeau at The Art of Non-Conformity, Alan Perlman at The 9 to 5 Alternative, and Matt at Nomadic Matt. Their posts will inspire lots of people to start traveling.

Experiment: Start slowly and try out your new lifestyle before you jump right in. It is easy to idealize a situation without considering some possible downsides. Traveling for a living, starting your own company, or being a freelancer may not be the right choices for you. Before you quit your job and make any big decisions, you should try things out in small bursts. You could use a bulk of you vacation time and live they way you would be if you were on the road for awhile. That means no fancy hotels, unless you have a trust fund or some kind rich relatives. If you want to work for yourself, start doing so right now (without quitting your day job). Sure it seems nice to work in your pajamas and enjoy breakfast at your personal computer, but it is often hard work in the beginning.

Network: Once you make a change in your lifestyle, you will encounter a whole new set of demands and social network. It is important to get involved with this network whether it be fellow travelers, fellow writers, or fellow artists and designers.

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Be an Innovator and Create Something

by Elena on December 3, 2009

What do guys like Larry Page, Sergey Brin, Steve Jobs, and Jeff Bezos have in common? Yes they are insanely wealthy, and yes they were young when they made their millions, and ok yes a few of them started their companies in their garage; but besides all that, what I want to focus on is the fact that they are true innovators that changed they way things were done in their fields.

While rummaging around Barnes and Nobles, I came across an article in The Harvard Business Review about innovation in business. I felt guilty spending $16 on a magazine, so I opted for a $5 foam something or other from Starbucks instead and sat down to read the article.

The following couple of days I was telling anyone who would listen about “The Innovator’s DNA.” I usually avoid titles with the word business in them, but this article struck a chord. “The Innovator’s DNA” discusses what sets apart innovative companies like eBay and Amazon. They may be big corporations now, but they all started with an idea, no matter how small. eBay started because its founder wanted to help his fiancee find rare Pez dispensers, you know, the plastic toy that releases candy from its head. Google, known for its innovative products, completely changed the way we search for information. Their work ethic, offices, algorithms, advertising, products etc. etc. continue to influence and dominate the search landscape. (Admittedly, Google makes my nerdy heart flutter, so I may be a bit biased).

The review studied the habits of 25 innovative entrepreneurs, as well as thousands of other executives and individuals involved in such companies. As it turns out, there are certain “discovery skills” that innovators use to get ahead. The good news is that these skills are most often learned. In other words, you aren’t born with the gene to create an empire. It’s also fascinating because they aren’t limited to entrepreneurs. Anyone interested in living outside of the box can use them to get ahead.

Associating
Innovators are open minded and can relate various ideas from various fields in order to be successful. A rather famous example is Steve Jobs, who dropped out of college and took a course in calligraphy. A career in calligraphy is not a traditional career choice, however years later while designing the first Macintosh computer, Steve Jobs was able to use his calligraphy skills. He introduced various typefaces and fonts that were later copied by Microsoft and used today on all computers.

Questioning
Innovators ask questions, simple as that. They ask the easy questions and the hard ones. They challenge assumptions and don’t believe that things need to be done a certain way. Maybe that’s why Sergey Brin enters business meetings on rollerblades. Why not? By asking lots of questions you get down to what people want and the ways to make your products and information better and more useful.

Observing
Innovators learn from what is around them. Even Shakespeare borrowed themes and storylines from the great writers before him. New technology builds upon the technology before it and the media is constantly changing. By studying those around you, the successes as well as the mistakes, you gain insight for your future endeavors.

Experimenting
Innovators aren’t afraid to experiment. With experimentation you risk failure, but they are willing to risk some failure to attain their goal. As an innovator, you need to learn from your mistakes and go forward with your successes. After being fired from Apple, Steve Jobs started Pixar, and as luck would have it, he returned to Apple when they bought his other company NeXT.

Networking
Innovators network because they can learn from others. Not only do they need to test out their ideas, but they also gain a greater perspective from others, inside and outside their field.

Image via: Yodel Anecdotal

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The Fall and Rise of Media

by Elena on December 1, 2009

Media and print journalism traditionally are difficult industries to enter. Most prospective employees have numerous unpaid internships under their belt. They work countless hours each day, often for very little compensation. The stereotype of the lowly intern getting coffee for the reporters in the newsroom has been true for some time. He pushes through piles of paperwork before getting a single word he’s written printed anywhere. Times are a changing however, and the media world is changing as well, bringing new obstacles that bright eyed college graduates can anticipate.

David Carr of The New York Times recently wrote an inspiring article about the changes affecting the media landscape. Any writer and editor knows the tribulations that print media is encountering. More and more magazines fold each month, revenues are down, spending is down, and each magazine seem slimmer than the previous year. Postings on ed2010.com have gone from lots of promising jobs at glossy mags, to the current array of dubious positions at new online magazines. The reason: glossy mags aren’t hiring anymore, and when you do come across the open positions, the competition is fierce.

While these changes may seem difficult at first, they are just the progression of a malleable medium. Media has always changed and grown. What Carr recognizes is that people are finding other ways to find success in this industry.

For every kid that I bump into who is wandering the media industry looking for an entrance that closed some time ago, I come across another who is a bundle of ideas, energy and technological mastery. The next wave is not just knocking on doors, but seeking to knock them down.

Somewhere down in the Flatiron, out in Brooklyn, over in Queens or up in Harlem, cabals of bright young things are watching all the disruption with more than an academic interest. Their tiny netbooks and iPhones, which serve as portals to the cloud, contain more informational firepower than entire newsrooms possessed just two decades ago. And they are ginning content from their audiences in the form of social media or finding ways of making ambient information more useful. They are jaded in the way youth requires, but have the confidence that is a gift of their age as well.

It is no longer a privilege of the few in the industry. People with something to say can do so rather easily. The question is how do they get people to listen?

Photo via: uhlandfriends

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Is the Internet Making Us Lazy and Giving Us ADD?

by Elena on November 5, 2009

The challenge: Can you last a week without reading any media outlet, publication, online forum, or blog? Better yet, could you abstain from Facebook, Twitter, Matador, or whatever social networking site you frequent? If you think you can, you are one of the few. It certainly can be done, but not without some discomfort and a slight feeling of disconnect from the world. The obsession with information and consumption has penetrated our society for quite some time now. Employees have become so obsessed with information that many companies have started to block certain sites in order to ensure that employees aren’t surfing the net instead of doing their job. Even those efforts are thwarted since more and more people have a Black Berry or iPhone, which provide constant access to an endless supply of knowledge at any time of day. Most of us need information, we crave it. We want it now, and we want it short and pithy.

Last year Nicholas Carr wrote an article for The Atlantic where he asks his readers, Is Google Making Us Stupid? Suddenly a former literary major in college found himself skimming articles and avoiding novels. It became difficult to paying attention to things that once kept his interest so profoundly. I was also an English Literature major and the current owner of a bookcase full of books that I used to spend hours reading. Now between changing careers, keeping up online and with life in general, I find the task of finishing a novel rather daunting. In fact, the time when I get most of my reading done is when I travel. I personally feel that traveling allows me to put aside some responsibilities, in particular social media, and just experience, without worrying about everything else.

Claiming that the internet and Google are making consumers stupid, is a false and bold statement meant to catch the reader’s attention. I wouldn’t call someone stupid because they read five online newspapers per day and have over 1000 subscriptions in their Google Reader; however that same person probably skims through most articles in order to read more, know more. They aren’t lazy and they certainly aren’t stupid, but rather less anchored than media consumers 10 years ago. There is merely too much information saturating our short attention spans.

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