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Innovation

Memorable Book List of 2009

by Elena on January 4, 2010

Memorable Books of 2008Happy New Year everyone!  Hopefully everyone had a great holiday season.  My Christmas and New Years are always based around food, so it goes without saying that I had a great time.

Last year I put together a mental list of all the books that I really enjoyed throughout the year.  This post is a little late, but I feel like the books are still very pertinent.  The list of 2009 is a personal one, as you can see the books didn’t necessarily come on in 09; they did however inspire and entertain me this past year.

TRAVEL WRITING

Travel writing is a medium I greatly enjoy and often read.  In a certain vain I strive to write like these authors I listed.  They are no doubt some of my favorite authors, who all have a distinct voice, whether snarky or informative, and who constantly keep my attention, make me laugh, and change my perspective.

Travel as a Political Act by Rick Steves – Travel as a Political Act is a must read for any person with a love of travel.  Steves explores traveling as a means to finding out more about the world, your country, and yourself.  While there is nothing wrong with travel where you relax with nothing more than a margarita and some sunblock, he reminds you that there are other forms of travel where you can learn something besides how to nurse a sunburn.  He discusses and compares the way other countries handle issues such as drug abuse, war, globalization, and religious differences.  No country has all the right answers, however we only benefit by understanding other cultures and experiencing them firsthand.

Road Fever by Tim Cahill – I read Road Fever while on the road in South America, therefore I had a very strong connection with the work.  Cahill writes about his journey and quest to break the world record time for a road trip from the very tip of South America to Prudhoe Bay Alaska.  Tim Cahill writes in a manner that is entertaining and infectious, where a 5′3 short girl like myself would consider the possibility of following in the footsteps of these two explorers clearly mad for trying.

Neither Here Nor There by Bill Bryson -  Like all great storytellers, Bill Bryson makes his story of traveling around Europe that much more interesting than anybody else could.  He has a snarky side which I always welcome and a definite British wit as he recounts his past, and muses about strange foreign customs.

Sand In My Bra and Other Misadventures: Funny Women Write From The Road by Jennifer L. Leo and Jessica Maxwell – This collection of short stories are written by a group of adventurous women who have at some point, put the open road before all else.  I received this book as a gift from my cousin, who thought that the title aptly applied to my travels and misadventures.  It was refreshing and fun to read a book from a female perspective in a genre, it seems, that is dominated by men.  If anyone has any other suggestions, please contact me!

A Cook’s Tour: Global Adventures in Extreme Cuisines by Anthony Bourdain – I’ve read A Cook’s Tour multiple times and returned to it again in 2009.  The book really resonates with me, in particular the section when Bourdain is in Portugal, where certain memories and subsequent pig slaughter ceremonies, reminded me of my summer’s in Galicia as a child.  This book sparked my interest in culinary travel, exploring new cultures, and finding other books of this nature.  Anthony Bourdain’s writing style is funny and addicting like a Krispy Kreme donut that you would be willing to drive 20 miles to eat a bite of.

Smile, You’re Traveling by Henry Rollins – Reading this book is like slipping into a portal that leads to Rollins’ mind, except you don’t get tossed near the Jersey Turnpike when you’re finished.  You experience his crazy adventures firsthand, right in the middle of his stream of consciousness.  I admit that it was hard to keep up the first time around but after some outside coaxing I agreed to try again.  Rollins’ thoughts are often scattered but they are never dull and they will always make you question your own perspective on the world.

TRAVEL PHOTOGRAPHY

Travel photography, like all types of photography, tells a story of its subject and setting.  I honestly haven’t read that many photography books, preferring to browse through picture albums and portfolios online.  This year I’d like to read more about the craft of photography.

Travel Photography: Documenting the World’s Peoples & Places by Bob Krist – Bob Krist makes photography interesting and attainable in this book.  His book doesn’t delve too much into the technicalities of taking a picture, the camera itself, or Photoshop, however that was exactly what I was looking for.  He gives a more general approach to working with color, movement, composition, flash, and time of day.  I especially liked his tips and anecdotes about taking pictures of people.

MARKETING AND LIFESTYLE DESIGN

Marketing and lifestyle design books are the source of many dreamers’ dreams.  These books in particular got my creative juices flowing, and spurred a few grandiose views of the future.

Purple Cow: Transform Your Business By Being Remarkable by Seth Godin – Seth Godin’s blog is a wealth of knowledge.  Each post provides insight on how to spread your ideas or grow your business.  He has opened a new way for me to look at marketing.  In his book, Purple Cow, he talks about the way old ‘proven’ marketing tactics no longer apply, and how each and every company, employee, or website needs to be remarkable if they want to stand out from the heard.  Basically you want to be a purple cows in the midst of the black and white ones.

The Big Moo: Stop Trying To Be Perfect and Start Being Remarkable by Seth Godin – The Big Moo is a continuation of the ideas in Purple Cow.  This book is edited by Seth Godin and has many different contributors tell a story or anecdote about being remarkable.  The interesting thing is that you don’t know which author wrote what.  If you need another push to buy it, know that all proceeds go to charity.

The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich by Timothy Ferris – The 4-Hour Workweek was one of those books that started it all for me.  If got me thinking, dreaming, and being outright delusional about my future.  A four hour work week is something that most people aspire to, and Timothy Ferris explains how it can be possible.  Keep in mind that this doesn’t mean you will be sitting around doing nothing all day, what it does mean is that you have more available time to work on your own ventures, instead of wasting time dotting your i’s and crossing your t’s.  He just came out with an expanded edition that I haven’t been able to check out yet but I am excited to read soon.

ENTREPRENEURSHIP

After reading a few marketing books, I got the  itch so to speak, of turning ideas into something more.  I don’t usually read business type books because I think I may be slightly allergic, however these books were interesting and quite insightful.

Awakening The Entrepreneur Within: How Ordinary People Can Create Extraordinary Companies by Michael E. Gerber – I picked up this book after reading about it on Timothy Ferris’ blog (a must read as well).  Although I haven’t finished it yet (I am somewhere in the middle) I would recommend this book for people who are looking to start their own business, or expand on their own ideas.  Gerber talks about the process that innovative entrepreneurs take to follow their dreams and see them to fruition.

The E-Myth Enterprise: How To Turn a Great Idea Into a Thriving Business by Michael E. Gerber – The E-Myth Enterprise expands upon the ideas of Gerber’s previous books and it also gives more of a personal perspective and tells the success stories of people that the reader can relate to.  These people were able to create businesses and make their business thrive.

NEW MEDIA

New media is blanket term to describe the emergent digital and computerized information that has grown dramatically in the past decade.  Online publications, blogs, social networking sites, and digital technology are all a part of new media.  Print publications and television are not.  If you have a blog or site of your own, you are already aware of new media, in fact you are a part of it.

The New Influencers: A Marketer’s Guide to the New Social Media by Paul Gillin – Gillin’s book provided the insight I needed to really understand the influence of new media today.  More companies are developing blogs and switching their marketing strategies and the all important advertising dollars in order to keep up with the changes.  The book also illustrates the tremendous power that bloggers and new media insiders have over the market.

[Updated Jan 5th]

EBOOKS

EBooks are becoming much more popular.  I have been a little reserved about them, but this past year I have bought a couple that I felt were helpful and informative.  People tend to be more careful when buying eBooks because they can be more expensive than a book you pick up at Barnes & Noble.  Let’s just say they shouldn’t be impulse buys.  When buying an eBook I always take a look at the reviews and see what others have said about them.  If an author offers a free book, you can test out and see if you like his style and topic choices.

Make Money With Your Blog by Nomadic Matt -  This eBook was a great deal of help for me when I wanted to delve into the world of ‘monetizing’ my websites.  For full disclosure I am an affiliate of this eBook, and I decided to do so  because of how helpful it was for me.  When I started my sites I had a drive to write and explore, but I also had little experience with actually ‘building a site.’  If you are knowledgeable about blogging and creating websites then this eBook may not be helpful because you will know a lot of its content.  This eBook is for anyone new to creating blogs, or the ways of new media.  It will teach you the basics of starting a blog, getting traffic, figuring out SEO, and monetizing your site.  Matt gives you the foundation that you can build upon with dedication and hard work.Make Money on your Blog

279 Days to Overnight Success by Chris Guillebeau – The great thing about this eBook is that it is completely free!  It is an encouraging manifesto written by the creator of The Art of Non-Comformity site.  It is a great way to become acquainted with his site, which is truly as a home for unconventional people doing remarkable things.  In the manifesto he discusses the steps he took to become a full time writer and entrepreneur of the web.manifesto-279daysUnconventional Guide to Working For Yourself by Chris Guillebeau – If you enjoyed Guillebeau’s free manifesto then you should really look into his other products.  They are pricey, but I believe the content is well worth it.  This eBook goes more in depth into the life of creating a business on the internet.  He discusses important factors such as the mistakes that many entrepreneurs make when building their business.  When you buy this eBook you also get bonuses about SEO and affiliate marketing.  As with most things, remember that these strategies are never a quick fix.  Working for yourself requires lots of hard work and dedication.UG workingselfUnconventional Guide to Art and Money by Chris Guillebeau – I purchased this eBook in a deal with the Guide to Working for Yourself.  The topic is very interesting and the eBook is thorough and easy to follow.   Basically it discusses the way artists have been supporting themselves through their artwork and new media.  It is interesting because while artists can be taught technique in art school, they are not often taught how to make money doing so.  The eBook discusses ways artists can promote themselves and gain a following that can lead to success in their field. UG artmoney30 Ways in 30 Days to Redesign Your Life and Travel the World by Christine Gilbert – Christine Gilbert created the popular travel site Almost Fearless, a site that I check on a frequent basis in order to gain insight into travel and the digital world.  This year Gilbert concluded a series she was working on called 30 Ways in 30 Days to Redesign Your Life and Travel the World.  The series went further into the world of travel and conquered such topics as budgeting, turning your job digital, telling your family and friends, and getting a job when you return from travel.  You can check out the series on her site, and you can also download a free eBook of the series by subscribing to her site.Almost Fearless

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Do What You Want Now

by Elena on December 11, 2009

Elena VazquezSomething one of my professors told a class of mine really stuck with me throughout the years.  It was a class on television and media, and although the exact details on the curriculum are fuzzy, his words are very clear.

He knew that there were a lot of aspiring writers, producers, directors, and creatives in the lecture hall, currently vying for intern positions at big media companies throughout New York City.  He also knew we were all anxious to work long hours, mostly for free, performing menial tasks just to get our foot in the door.  He told us of the importance of gaining personal experience by ‘being in the game’  but he also told us how easy it was to get stuck and lose focus on what we really wanted.

“If you want to be a film maker, make a movie.”  He said.  “Stop getting all those people their coffee and pick up a camera.”

Getting someone their coffee most certainly won’t make you a director, accomplished producer, or whatever else you set your heart on.  The key is to distinguish between what pays your bills and what helps accomplish your goals.  If making that coffee gets you in contact with the right people that’s great, but don’t wait to start doing what you love until after your big break.  You might be waiting a long time.

The fact of the matter is, bills need to be paid and food needs to be put on the table, which is why so many artists and entrepreneurs pursue their true passions on the side, until they can do it for a living.  In my past post about Carr’s NY Times article, I discussed the ways people in publishing are taking matters into their own hands.  Laryssa at Comma ‘N Sentence recently wrote about the ways she is handling the new media landscape by creating her own endeavors along the way.  The message is to simply do what you want now and not to wait for anyone.  If you want to direct movies, pick up a camera and start filming your own.  Start writing, taking pictures, making clothes, creating a business, cooking, or teaching, Whatever it is you want, start doing it now.

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Is Travel Good For Business?

by Elena on December 7, 2009

Antwerp Central Station, BelgiumWhile reading the innovation article that inspired the majority of my posts last week, I started to think about the connection between travel and growth in business.  It seems inevitable especially in our ever globalized business market.  Based on the findings in the innovator study, managers who have been on assignment abroad show about 7% higher market performance when they become CEOs, compared to the CEOs without the international experience.

One of the most powerful experiments innovators can engage in is living and working overseas.  Our research revealed that the more countries a person lived in, the more likely he or she is to leverage that experience to deliver innovative products, processes, or business.

I am not a CEO of a major company and I cannot personally recount the truth of these statistics; however I do feel that they are reflective of the benefits of travel.  There are plenty of people who tell how travel has affected their lives.  There are thousands more people who, despite short vacation time in the US, are dreaming about their next vacation.  To some, travel is merely an escape from the rat race, but maybe it can be much more.

Rick Steves argues in his book Travel as a Political Act that travel can help us form our political opinion.  By experiencing the way other countries are run firsthand, we can eliminate past prejudices, assumptions, and fears.  We can even start to reshape opinions about our own countries.  In regards to business, this awareness can reshape the views of a company, as well as the assumptions of the way companies should be run.

Travel can help your professional career in many ways.  There is a reason many reporters and researchers go ‘in the field.’  There is invaluable information outside of your cubicle.  In this age, where the consumer has loads of products to choose from and thousands of outlets in which they get their information, it is much harder to get your customers to listen.  Marketers need to find innovative and unconventional ways to run successful campaigns.  Of course traditional advertising can be clever and effective (think of Geico’s ‘Somebody’s Watching Me’) but just because people remember that Maxwell’s is ‘good to the last drop’ or the McDonald’s catchphrase ‘I’m lovin it,’ doesn’t mean that they will drink Maxwell coffee or eat McDonald burgers.

Not everyone can live by gallivanting outside of the office forever, but when you get the chance it will create lots of opportunities that can spark new ideas and revitalize your career.

Image via: antwerpenR

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It is impossible to judge who has the best job or lifestyle, since everyone has different aspirations and ideals.  Some celebrities gripe about the pitfalls of fame; yet there are many more people searching for their 15 minutes.  Not everyone will become the next creator of a popular social networking site, nor does everyone want to be.

Yesterday I wrote a post about the qualities of an innovator and the process they use to create something new; however that need not be your goal.  There are many other ways to use the qualities of innovation.   If you want to change your lifestyle, by working from home, starting your own company, or traveling more often, it is possible.  There will always be constraints, but sometimes constraints garner creativity and dedication.  I realize that as a woman in my twenties, I don’t have the responsibilities of a family or a mortgage.  It would be naive of me to assume that it is just as easy for everyone, however it is not impossible to make changes little by little.

Travel is something I consider to be a very important part of my life.  If travel and working for yourself is something you are passionate about, you can start off by trying these strategies:

Use Past Experience: Many people who love travel find ways to travel so despite having a job.  Alan from The 9 to 5 Alternative works as a surveyor for an information services company.  He is able to travel the world as he gathers cost-of-living data for his company.  Jobs like his allow for lots of travel.  If you would like to quit your 9-5 someday, you can start save up money now, until you are ready to start your new endeavors.  I used to work in media and now have ventured into the world of online/new media.  Things I’ve done in the past help me to move forward with what I’m doing now.

Do Your Research: Before  you make any big life decision you should be asking a lot of questions.  You need to do your research and make sure you are making the right moves.  Granted you don’t want to worry needlessly, and being prepared will take away some of that worry.  You also need to figure out your expenses and income, and if you have enough saved to make a transition.

Learn From Others: You can learn so much from watching others doing what you would like to do.  I have been inspired by so many people, and I continue to learn from them every day.  If you are considering life on the road you should check out others who are already living the life you desire.  Some of my favorite examples of people who have successfully accomplished introducing travel into their lives are Christine Gilbert at Almost Fearless, Chris Guillebeau at The Art of Non-Conformity, Alan Perlman at The 9 to 5 Alternative, and Matt at Nomadic Matt.  Their posts will inspire lots of people to start traveling.

Experiment: Start slowly and try out your new lifestyle before you jump right in.  It is easy to idealize a situation without considering some possible downsides.  Traveling for a living, starting your own company, or being a freelancer may not be the right choices for you.  Before you quit your job and make any big decisions, you should try things out in small bursts.  You could use a bulk of you vacation time and live they way you would be if you were on the road for awhile.  That means no fancy hotels, unless you have a trust fund or some kind rich relatives.  If you want to work for yourself, start doing so right now (without quitting your day job).  Sure it seems nice to work in your pajamas and enjoy breakfast at your personal computer, but it is often hard work in the beginning.

Network: Once you make a change in your lifestyle, you will encounter a whole new set of demands and social network.  It is important to get involved with this network whether it be fellow travelers, fellow writers, or fellow artists and designers.

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Be an Innovator and Create Something

by Elena on December 3, 2009

GoogleWhat do guys like Larry Page, Sergey Brin, Steve Jobs, and Jeff Bezos have in common?  Yes they are insanely wealthy, and yes they were young when they made their millions, and ok yes a few of them started their companies in their garage; but besides all that, what I want to focus on is the fact that they are true innovators that changed they way things were done in their fields.

While rummaging around Barnes and Nobles, I came across an article in The Harvard Business Review about innovation in business.  I felt guilty spending $16 on a magazine, so I opted for a $5 foam something or other from Starbucks instead and sat down to read the article.

The following couple of days I was telling anyone who would listen about “The Innovator’s DNA.”  I usually avoid titles with the word business in them, but this article struck a chord.  “The Innovator’s DNA” discusses what sets apart innovative companies like eBay and Amazon.  They may be big corporations now, but they all started with an idea, no matter how small.  eBay started because its founder wanted to help his fiancee find rare Pez dispensers, you know, the plastic toy that releases candy from its head.  Google, known for its innovative products, completely changed the way we search for information.  Their work ethic, offices, algorithms, advertising, products etc. etc. continue to influence and dominate the search landscape.  (Admittedly, Google makes my nerdy heart flutter, so I may be a bit biased).

The review studied the habits of 25 innovative entrepreneurs, as well as thousands of other executives and individuals involved in such companies.  As it turns out, there are certain “discovery skills” that innovators use to get ahead.  The good news is that these skills are most often learned.  In other words, you aren’t born with the gene to create an empire.  It’s also fascinating because they aren’t limited to entrepreneurs.  Anyone interested in living outside of the box can use them to get ahead.

Associating
Innovators are open minded and can relate various ideas from various fields in order to be successful.  A rather famous example is Steve Jobs, who dropped out of college  and took a course in calligraphy.  A career in calligraphy is not a traditional career  choice, however years later while designing the first Macintosh computer, Steve Jobs was able to use his calligraphy skills.  He introduced various typefaces and fonts that were later copied by Microsoft and used today on all computers.

Questioning
Innovators ask questions, simple as that.  They ask the easy questions and the hard ones.  They challenge assumptions and don’t believe that things need to be done a certain way.  Maybe that’s why Sergey Brin enters business meetings on rollerblades.  Why not?  By asking lots of questions you get down to what people want and the ways to make your products and information better and more useful.

Observing
Innovators learn from what is around them.  Even Shakespeare borrowed themes and storylines from the great writers before him.  New technology builds upon the technology before it and the media is constantly changing.  By studying those around you, the successes as well as the mistakes, you gain insight for your future endeavors.

Experimenting
Innovators aren’t afraid to experiment.  With experimentation you risk failure, but they are willing to risk some failure to attain their goal.  As an innovator, you need to learn from your mistakes and go forward with your successes.  After being fired from Apple, Steve Jobs started Pixar, and as luck would have it, he returned to Apple when they bought his other company NeXT.

Networking
Innovators network because they can learn from others.  Not only do they need to test out their ideas, but they also gain a greater perspective from others, inside and outside their field.

Image via: Yodel Anecdotal

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