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The New and Glossy People of Blogland

by Elena on April 1, 2010

Death of Print

Have you canceled your magazine subscriptions?  Are magazines starting to send you their glossy pages for free?  I smell anxiety, but this is no surprise to many people in the publishing world.  I seem to rattle on about the subject quite a bit, but as a writer I can’t help but obsess about every article that comes out on the subject.

Yesterday The New York Times featured an article on its front page about The Rising Stars of Gossip Blogs.  When people hear gossip writing, many raise their noses in the air, like they once did, or still do, about blogging.  But these same haughty nosed people may beg, steal, or borrow to have the type of success some of these gossip bloggers have had.  The article’s author Alex Williams comments on the tipping point when bloggers went from people airing their dirty laundry on the web, to people pursuing a real writing career.

The lines between “reporter” and “blogger,” “gossip” and “news” have blurred almost beyond distinction. No longer is blogging something that marginalized editorial wannabes do from home, in a bathrobe, because they haven’t found a “real” job. Blogging now is a career path in its own right, offering visibility, influence and an actual paycheck.

The elusive paycheck, however isn’t what drives many a blogger, especially in this new and shiny blogland where a lot of online magazines and blogs don’t have the money to pay writers for their work.  On the other hand, the online landscape is opening up lots of other doors for people to be innovative and create opportunities for themselves.  Like a lot of other careers it takes a mix of talent and luck, with the scales tipping to one side more than the other depending on the person.

Although the article focuses on gossip blogs, the same can be said about all types of blogs.  Bloggers and blogging sites have changed publishing in ways that makes even The New York Times suffer.  Remember when The Times decided that it will start to charge it’s readers?  Now they feature on their online frontpage, an article about the very people who have severely cramped traditional media’s style.  Isn’t it ironic, in the Alanis Morissette sense of the word, that many of these nontraditional writers/bloggers rise to success without so much as stepping in a newsroom?

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